Resonue
For Marketing & Growth Leaders Resonance act

Defend your budget with a pipeline number, not a follower count.

You already know your team is posting. Resonue tells you whether it's working: which voices, which topics, which posts are actually producing pipeline, and how you stack up against the competitors you track. This is where Resonue structures your resonance, the half that Revenue Ops and Sales turn into pipeline downstream.

Built for CMOs, VPs of Marketing, and Heads of Growth who are on the hook for proving marketing's contribution to pipeline.

SCompany pageHonored
AAmelia R., EmployeeSlipping
BPriya S., Content PartnerHonored

Right now, the honest answer to "is our presence working" is a shrug and a follower count. Every review, that gap gets harder to defend.

Without Resonue
  • A follower count and a shrug when someone asks if it's working
  • Voices posting on their own schedule, in their own way, no shared angle
  • A launch week that lands as three scattered posts, not a wave
  • No number to defend the line item at budget review
With Resonue
  • Every voice scored on compliance, engagement, and brand mentions
  • One brief, every voice on the same angle, on the same day
  • Share of voice and share of topic against the competitors you track
  • An influenced pipeline number you can bring to the review
What you get

The presence question, finally answered

01

See what's actually working

Every voice, company page, employees, external and content partners, scored on compliance, engagement versus your own baseline, and brand mention rate. No more guessing which posts land.

02

Benchmark against competitors

Share of voice, share of topic, and share of sentiment, computed against the competitors you track, not narrated from a gut feeling.

03

Coordinate the message

Brief every voice on what to cover for a launch, an event, or an announcement, and see exactly who covered it and which engagers cared.

This is Act One. Every reaction your voices earn feeds the same intent signal Revenue Ops and Sales turn into pipeline in Act Two. See how that adds up →

Briefs

One beat, every voice

MondayThe feature ships tomorrow. Everyone needs to be talking about it by Thursday.
TuesdayHalf the team hasn't posted. The other half is waiting to see what everyone else says first.
ThursdayThree people post. Generic captions, no shared angle, launch week noise buried in the feed.
With ResonueOne brief goes out Monday morning, angle, tone, and do's and don'ts, per voice. Seven people post inside 48 hours, each in their own words.
  • See which voices covered the brief and which didn't
  • Learn which engagers lit up on which topic
  • Hand sales a warm, specific angle to follow up on
Scattered, over a month
Weak, forgettable, gone by Friday
Synchronized, one brief
One wave, everywhere at once
New feature announcement7 of 7 covered
Briefs calendar

Run comms like a sprint, not a scramble

Lay a brief on the calendar the way engineering lays out a sprint: for these days, everyone's talking about the launch, for those days, it's the customer story. Every brief carries a priority, high, medium, or low, so when two windows overlap, voices know which one wins.

  • Date-range briefs, color-coded by priority, on a real calendar
  • Overlapping windows resolved by priority, not guesswork
  • Every post rolls back up to the brief it covered, so you know which briefs an engager actually reacted to, not just that they engaged once
Feb 1Feb 8Feb 15Feb 22
Product launch weekHIGH · 7 voices · 41 engagers
Customer storyMEDIUM · 3 voices · 12 eng.
High priority Medium priority Low priority
Rosa drafts

Same brief, different draft for every voice

One brief goes out to the whole roster. What comes back isn't a shared caption to copy and paste, each voice generates their own starting draft, built from their own top three performing posts and the topics they already own, not a template with a different name swapped in.

Priya's draft doesn't read like Theo's, and neither reads like marketing wrote it.
Priya S.Content Partner

"We just shipped the feature three of you asked for last quarter..."

From her top 3 posts
Theo A.Employee

"Six months of customer calls led to this. Here's what changed..."

From his top 3 posts
Amelia R.External

"Watched this launch from the outside for weeks. Worth the wait..."

From her top 3 posts
Compose and draft studio

Write for the room that's already forming

Paste a draft in. Rosa scores it 0 to 100 against your own data, the topics and posts that already worked for this brand, not a generic trending hooks playbook. The goal was never the post that gets 200 likes, it's the post built to land with the accounts already warming into a buying committee.

0
Draft score
Scored against your own resonance data, so it lands with the room warming up
Topic fitStrong
Hook strengthGood
Format fitStrong
Tone matchGood

Coming, not shipped yet

Weekly Rosa brief via Slack / email Trained brand fit model
Use cases

One brief calendar, two ways it pays for itself

See how a CMO plans a launch event around the briefs calendar months out, and how a feature announcement gets every voice posting in the same two-week window.

The budget conversation

$499/mo is the cheapest attribution story you'll ever buy.

Right now, this channel never makes it onto the pipeline dashboard. The moment you can point to influenced pipeline instead of impressions, the line item defends itself.

Plan, per year
$5,988
One deal, example
$10,000

Illustrative example, not a projection. One $10,000 deal covers roughly 20 months of the Starter plan. Plug in your own average deal size, the case usually gets stronger, not weaker.

Questions

Before you ask

Does this replace our social media management tool?

No. Resonue doesn't schedule or publish posts. It scores what's already going out on LinkedIn and tells you what's working, so it sits alongside whatever you use to publish, not instead of it.

Can I see this on our own data before committing?

Yes, that's what "Talk to us" is for. We'd rather show you real numbers on your own presence than another deck of hypotheticals.

Do we need a dedicated employee advocacy program first?

No. Resonue starts with your company page and grows into employee and external voices as you're ready. Activating employees costs nothing extra on the Starter plan.

Bring a number to your next budget review, not a vibe.

See exactly which voices, topics, and posts are producing pipeline, benchmarked against your competitors, with Rosa explaining every score.

Resonue is in early access. We're working with our first design partners now.