For Revenue Ops Revenue act

Finally pilot the channel nobody could measure.

Every engager on every voice, your own team first, paid partners as you scale, scored by heat and ICP fit, rolled up by company, with buying committees flagged before sales notices. This is where the resonance Marketing structures turns into a number you can forecast.

Get started Talk to us

Built for RevOps and demand gen leaders who own the pipeline number and need attribution, not vibes.

Amelia ReyesHead of RevOps, Lattice9.2

Jonas KellerVP Marketing, Northwind8.7

Priya ShahDemand Gen Lead, Fintra7.4

Where every score starts

You define your ICP. Everything downstream is graded against it.

Titles, industries, company sizes, and geographies, in your own words, once. Run more than one profile if you sell into more than one segment, each engager gets the best grade across all of them. From that point on, no engager, no account, and no buying committee gets scored against a generic default, only against the ABM universe you actually defined.

Multi-ICP, best-match grading, per engager
Heat score and buying committee detection both read from the same ICP
Change the definition and every score recomputes against it

ICP: Mid-market SaaS, VP+Profile A

Amelia Reyes, Head of RevOpsICP A

Jonas Keller, VP MarketingICP A

Priya Shah, Demand Gen LeadICP B

MarchAmelia at Northwind likes three of your posts. Nobody notices, one like doesn't move a pipeline number.

AprilHer colleague Jonas likes two more. Still nothing, it's a different name on a different post, in a different month.

MayA third person from Northwind comments on your launch post. Three people, three months, one account, zero visibility.

With ResonueEvery one of those signals rolls up to the same account. By May, Northwind is flagged as a forming buying committee, weeks before anyone on your team picks up the phone.

How the score gets built

From a like to a routed lead

Engagement captured

Every like, comment, and repost on a tracked LinkedIn post is captured automatically.

Person resolved

Engagers are resolved to real people with title, company, and enrichment data.

Heat and ICP scored

Decay weighted, multi touch heat (this week's like beats one from three months ago) plus an A / B / C grade against your own ICP definition.

Rolled up by company

4 or more people from one account engaging across 3 or more posts gets flagged as a forming buying committee.

This is Act Two. Step 01 only happens because Marketing already structured the resonance those engagers reacted to. See how that gets built →

Heat score and ICP grading

Know who's warm, not just who's active

Heat is decay weighted and multi touch, so a like from this week outweighs three from last quarter. Every engager also carries an ICP grade against the profile you defined once, in your own words, on titles, industry, company size, and geography.

Amelia ReyesHeat 9.2

Jonas KellerICP A

Priya ShahICP B

Buying committee detection

See the deal forming before sales does

When 4 or more people from a target account engage across 3 or more posts in a quarter, Resonue flags it as a buying committee, with names, roles, and individual heat, so the AE handoff starts with context instead of a cold list.

Amelia R.Head of RevOps

Jonas K.VP Marketing

Priya S.Demand Gen

Theo A.Sales Director

Northwind Co.

4 engagers, 3 separate posts, one quarter, flagged as a forming buying committee, before an AE ever picks up the phone.

Pipeline and reporting

A board ready number for a channel that never had one

Warm accounts flow into a pipeline board organized by deal stage, with influenced pipeline and revenue tracked alongside it. A 30 day momentum report rolls up new engagers, new warm accounts, and which accounts are heating up, ready for your next pipeline review.

Pipeline board by deal stage, not a spreadsheet export
Influenced pipeline and revenue, tracked automatically
30 day momentum report on demand

Warm accounts

Influenced pipeline

$184k

Coming, not shipped yet

CRM sync (HubSpot, Salesforce) Heat score as a lead field Weighted attribution + traceability

Without Resonue

Isolated likes and comments, one name at a time, no memory across months
A buying committee that forms in silence and gets discovered by accident
A pipeline review with a channel nobody can put a number on
Sales finds out an account was warm after the deal already moved on

With Resonue

Every engagement resolved to a person, scored by decay weighted heat
Committees flagged automatically at 4 or more people, 3 or more posts, one quarter
Warm accounts and influenced pipeline, ready for the review
Sales gets the handoff with names, roles, and heat, before the account goes cold

The forecast question

An untracked channel can't be defended. A scored one can.

Once influenced pipeline has a number attached, it stops being an anecdote in a QBR and starts being a line you can forecast against, the same way you already forecast every other source.

Plan, per year

$5,988

←

One deal, example

$10,000

Illustrative example, not a projection. One $10,000 deal covers roughly 20 months of the Starter plan. The real return is a source you can finally forecast instead of write off as unmeasurable.

Questions

Before you ask

Does heat land in our CRM today?

Not yet. HubSpot and Salesforce sync is on the roadmap, not shipped. Today, heat and ICP grade live in Resonue's engager and company views, exportable manually while sync is in progress.

How is heat score actually calculated?

Decay weighted and multi touch: recent engagement counts more than old engagement, and someone who's engaged across several posts scores higher than a single like. It's computed, not narrated, and every score traces back to the underlying engagements.

Do we set our own ICP, or is it generic?

You define it. Titles, industries, company size, and geography, in your own words, once. Every engager is then graded A, B, C, or off ICP automatically against that definition.

Put a number on the channel you couldn't measure before.

Heat scored engagers, flagged buying committees, and an influenced pipeline board, all in one place, with Rosa explaining every score.